SmartConnect QR-Code Printing Best Practices

Contrast Counts. Print your QR-Code on a solid background with the highest contrast to your code’s color.

Negative Space. Leave some space around your QR-Code, around the border. 4-blocks of space are considered ideal.

Material Consideration. Matt or low-gloss finishes with low-reflective surfaces improve scannability.

Eye Level. Placement will differ in the case of posters, flyers, brochures, etc. It should be placed at eye level on a flat, decluttered section that is noticeable and easy to see.

Size Matters. Consider the distance between the QR-Code and your customer’s smartphone. The ideal ratio is 10:1 inches.

Space Between. Avoid placing multiple QR-Codes in a single space. If you need to place two codes in a single piece of collateral, have a wide distance between them.

Scan Me. Having a clear call-to-action along with the code helps customers know what to expect. A simple ‘Scan Me’ call-to-action works wonders to build trust and compel someone to scan your code.

Template QR Sizing* Recommendations

The size of your QR-Code is determined by how far away your customers will be when they are scanning the code. If you don’t see your application here, this is a good formula to find the right size for your code; Scanning Distance (in inches or centimeters) x 36 / 250, this will give you the size in the distance measurement you chose.

  • Smallest Code Size: tiny, 2x2cm

  • Square labels; small, 1.5”, 2” or 2.5”

  • Business card; small, 1”, 1.5” 

  • Square card; small, 2”

  • Small tent card; small, 1”, 1.5” 

  • Medium tent card; small, 1”, 1.5”, 2”

  • Table Tents; small,  2”, 2.5”,3”, 3.5”

  • Coasters; small,  3”. 3.5”

  • Large tent card; small, 1.5”, 2”, 2.5”

  • Postcard; small, 1”, 1.5”, 2”, 2.5”, 3”

  • Flyers; small, .5”, 1”, 1.5”

  • Brochures; small, .5”, 1”, 1.5”

  • Pamphlets; small,  .5”, 1”, 1.5”

  • Door hangers; small, .5”, 1”, 1.5”

  • Vehicles; svg (vector), 7.5”