FreshLime is all about targeted communication. This means each company gets their own, customized template. The emails are fully branded towards your business and your customers. That being said, we often follow similar principles through all our templates. Let’s give you an example:
As you can see from the above example, there are a couple of things we keep pretty standard throughout the email templates. The general layout of the emails follows current email marketing best practices, including:
These standard sections are part of the semi-custom email template that FreshLime provides your business. The custom part comes in when we ask your business for monthly changes such as events, promotions, other calls to action, editorial focuses, etc.
As far as branding goes, FreshLime will ask your business for your logo, colors, images, and fonts. FreshLime can only use branding that your business provides. For example, images for emails are often pulled from your company website or social pages. But don’t worry, if it’s not there, we’ll ask.