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Have an Opt-in list. Opt-ins are all those who have given your business legal permission to email and/or text them. The customers who have given you this permission are important because by agreeing to the opt-in, they have actively indicated that they are interested in hearing from your business. If you want to know more about the Opt-in process check out this help article.
Send a re-engagement email. It’s like doing a double check. Or even cleaning out your closet. Maybe you have a pretty extensive Opt-in list, but are noticing some inactivity. That could be a good time to get in touch with your Customer Success Manager and request a re-engagement email that double checks your customer list opt-ins. This ensures that the people on the list are active and want emails from your business.
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